To highlight the importance of paper in our lives, Domtar (a producer of pulp and paper products) created a Paper Because campaign featuring ads and a series of short videos to dispel some common myths about the environmental impact of paper and the use of paper in today’s digital age. “There are times when no substitute for paper will suffice; it is how great ideas begin, how the world learns, how important news gets shared and how people meaningfully connect with each other,” according to John D. Williams, Domtar President and CEO.
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